osprey 50th anniversary
Osprey wanted to optimize their annual sales meeting to celebrate the brand’s upcoming 50th anniversary and highlight their new product collections. Our team created an experiential event to educate and inspire sales reps, media, and retailers from around the world.
CLIENT: osprey
AGENCY: FIELD SCOUT
ROLE: senior designer
We designed an adaptable event space to accommodate a sales meeting, panel discussion, and anniversary celebration.
A large, interactive, wooden structure chronologically captured Osprey’s illustrious 50-year history.
Curated gallery walls with lifestyle photography and props introduce the new product collections.
Historical prototypes, product sketches, and milestone moments were scattered throughout the space, highlighting Osprey’s lifetime commitment to quality and sustainability.
Attendees received custom “sales meeting survival kits,” which included anniversary patches that were sewn on-site, along with custom shirts, screen-printed with their preferred vintage brand illustration.
YEAR
2023
INDUSTRY
Outdoor, Retail
DISCIPLINES
Event production
Art direction
Illustration
fabrication
Merchandise design
COLLABORATORS
Production Director: Erin VanWeelden
Brand Director: Cheryl Markley
creative lead: anthony demarco
Fabricator: ERIK JOHNSON
Photographer: Emily Sierra