PUBLIC LANDS GRAND OPENING
To introduce new and existing customers to Public Lands’ mission of celebrating and protecting public lands for all, Field Scout produced a Grand Opening celebration at their new Woodbury, MN, store.
The Grand Opening weekend included local vendors and nonprofit partners, with a spotlight on artists and neighborhood businesses. Gear recycling, a scavenger hunt, and interactive art all highlighted Public Lands’ commitment to community connection and inclusivity.
CLIENT: PUBLIC LANDS
AGENCY: FIELD SCOUT
ROLE: ART DIRECTOR
We custom-fabricated a kit that was designed to be compact and collapsible. That way, the Public Lands team could re-use the assets beyond the grand opening at other small community events.
Attendees received gifts throughout the event, including stickers, patches, and bandanas screen-printed on site, all with custom illustrations celebrating Minnesota wildlife.
Multiple interactive touch-points were integrated to highlight Public Lands’ commitment to community, connection, and inclusivity, including paint-by-numbers, a chalk mandala, and fill-in-the-blank chalkboards.
YEAR
2024
INDUSTRY
Outdoor, Retail
DISCIPLINES
Event production
Art direction
Illustration
Merchandise design
COLLABORATORS
Production Director: Erin VanWeelden
Brand Director: Cheryl Markley
Producer: Kim Frye
Fabricator: HIGH ORDER STUDIO
Photographer: Emily Sierra