osprey 50th anniversary

Osprey wanted to optimize their annual sales meeting to celebrate the brand’s upcoming 50th anniversary and highlight their new product collections. We created an experiential event to educate and inspire sales reps, media, and retailers from around the world. 

CLIENT: osprey

AGENCY: FIELD SCOUT

ROLE: senior designer

We designed an adaptable event space that could accommodate a sales meeting, panel discussion, and anniversary celebration. A large, interactive, wooden structure chronologically captured Osprey’s illustrious 50-year history. We curated gallery walls with lifestyle photography and props to introduce the new product collections. Historical prototypes, product sketches, and milestone moments were scattered throughout the space, highlighting Osprey’s lifetime commitment to quality and sustainability. 

YEAR

2023

INDUSTRY

Outdoor, Retail

DISCIPLINES

Event production

Art direction

Illustration

fabrication

Merchandise design

COLLABORATORS

Production Director: Erin VanWeelden

Brand Director: Cheryl Markley

Producer:

Fabricator: ERIK JOHNSON

Photographer: