osprey 50th anniversary
Osprey wanted to optimize their annual sales meeting to celebrate the brand’s upcoming 50th anniversary and highlight their new product collections. We created an experiential event to educate and inspire sales reps, media, and retailers from around the world.
CLIENT: osprey
AGENCY: FIELD SCOUT
ROLE: senior designer
We designed an adaptable event space that could accommodate a sales meeting, panel discussion, and anniversary celebration. A large, interactive, wooden structure chronologically captured Osprey’s illustrious 50-year history. We curated gallery walls with lifestyle photography and props to introduce the new product collections. Historical prototypes, product sketches, and milestone moments were scattered throughout the space, highlighting Osprey’s lifetime commitment to quality and sustainability.
YEAR
2023
INDUSTRY
Outdoor, Retail
DISCIPLINES
Event production
Art direction
Illustration
fabrication
Merchandise design
COLLABORATORS
Production Director: Erin VanWeelden
Brand Director: Cheryl Markley
Producer:
Fabricator: ERIK JOHNSON
Photographer: