PUBLIC LANDS GRAND OPENING
To introduce new and existing customers to Public Lands’ mission of celebrating and protecting public lands for all, Field Scout produced a Grand Opening celebration at their new Woodbury, MN, store.
The Grand Opening weekend included local vendors and nonprofit partners, with a spotlight on artists and neighborhood businesses. Gear recycling, a scavenger hunt, and interactive art all highlighted Public Lands’ commitment to community connection and inclusivity.
CLIENT: PUBLIC LANDS
AGENCY: FIELD SCOUT
ROLE: ART DIRECTOR
YEAR
2024
INDUSTRY
Outdoor, Retail
DISCIPLINES
Event production
Art direction
Illustration
Merchandise design
COLLABORATORS
Production Director: Erin VanWeelden
Brand Director: Cheryl Markley
Producer: Kim Frye
Fabricator: ERIK JOHNSON
Photographer: Emily Sierra