PUBLIC LANDS GRAND OPENING

To introduce new and existing customers to Public Lands’ mission of celebrating and protecting public lands for all, Field Scout produced a Grand Opening celebration at their new Woodbury, MN, store.

The Grand Opening weekend included local vendors and nonprofit partners, with a spotlight on artists and neighborhood businesses. Gear recycling, a scavenger hunt, and interactive art all highlighted Public Lands’ commitment to community connection and inclusivity.

CLIENT: PUBLIC LANDS

AGENCY: FIELD SCOUT

ROLE: ART DIRECTOR

YEAR

2024

INDUSTRY

Outdoor, Retail

DISCIPLINES

Event production

Art direction

Illustration

Merchandise design

COLLABORATORS

Production Director: Erin VanWeelden

Brand Director: Cheryl Markley

Producer: Kim Frye

Fabricator: ERIK JOHNSON

Photographer: Emily Sierra