roam fest
Field Scout helped Subaru support the final Roam Fest, an annual festival designed as an intentional space for women, genderqueer femme folks, and nontraditional riders to build community in a world-class riding destination.
CLIENT: subaru, roam collective
AGENCY: FIELD SCOUT
ROLE: ART DIRECTOR
We created the Subaru Recharge Zone, a calming space within the Roam and Ramble Expo, featuring lounge-style seating and self-care amenities. Guests cooled off with chilled, eucalyptus-infused towels and relaxed with massage guns, yoga mats, and muscle rollers.
Guests tie-dyed custom bandanas featuring a co-branded illustration that revealed itself as dye was applied, creating a fun, wearable keepsake for the festival.
YEAR
2025
INDUSTRY
Outdoor
COLLABORATORS
Production Director: Erin VanWeelden
Brand Director: Cheryl Markley
Producer: jillian porten
MERCHANDISING: KELSIE MORROW
Photographer: Ashley Rosemeyer
Photography property of field scout.