Subaru Road Trip at REI Co-op

Subaru and REI Co-op have had an official partnership since 2018, coming together to enable outdoor adventure. In 2024, Subaru activated three-day “Subaru Road Trip at REI Co-op” events outside 44 REI storefronts between April and June, with a focus on car camping, aiding adventure readiness, and gearing up for the great outdoors.

Role: Art Direction

Agency: Field Scout

Kit Fabrication: HankBuilt

Photography: Dylan VanWeelden

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Curation of the kit and vehicle styling showcased REI seasonal camping gear, while offering guests a low-pressure opportunity to explore new Subaru vehicles outside of a dealership environment, all while drawing traffic to REI stores.

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