Hydro Flask: Winter Tour

For their inaugural winter event series, Hydro Flask hit the road to meet their core audience at the highly attended ski and snowboarding events of the season, while making pit-stops at local trailheads along the way.

Hydro Flask custom-built trucks rewarded the early birds at local adventure spots with a surprise-and-delight activation: pour-over coffee and cocoa from a fully equipped camp kitchen.

At core events, attendees could enjoy complimentary beverages and swag while testing their skills on a custom mini-curling rink. Winners of the day took home a new Hydro Flask and bragging rights.

Scope:
Event Branding
Creative Production
Illustration
Vehicle Wraps
Signage Design

Agency: Field Scout
Photography: Dylan VanWeelden

Core Events

Hydro Flask scrapped the standard event tent and created a modular, open-air structure that caught the public’s eye and invited them in for a unique brand experience.